Bryan Carroll
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It’s a Whole Lot of Cash

California Lottery

The campaign for $250 Million Cash Spectacular Scratchers highlighted the seemingly endless amount of prize money that could be won.

Spectacular Prizes

Spectacular Prizes

The $250 Million Cash Spectacular Scratchers had the biggest combined jackpot the Lottery had ever offered for an instant win game, and the campaign made a point of the seemingly endless amount of prize money that could be won. Director: Mike Maguire

Metro Money Booth

We built a bus shelter that might make you forget about taking the bus.