Bryan Carroll

It Challenges Everything

Challenge the Luxury You Know

Challenge the Luxury You Know

Kia wanted to introduce its very first luxury sedan, and it would undoubtedly come as a big surprise. People assume that only certain brands can measures up to such a category, so the campaign went directly at questioning those traditional notions of luxury. Laurence Fishburne, as Morpheus from The Matrix, was the perfect voice to convince people to question their reality.