Bryan Carroll
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Mysteriously Rewarding

Fernet-Branca

We wanted to give viewers a sense of what it's like to drink the obscure Italian liqueur while leveraging its secret popularity among bartenders.

Do You Like It Rough?

Do You Like It Rough?

We needed to give viewers a sense of what it's like to drink the obscure Italian liqueur with its bitter but satisfying complexity, and at the same time draft off its popularity among bartenders in the know. Director: Dave Laden