Almost Too Real
The promotion of the new King Kong 360 3D ride at Universal Studios Hollywood needed to be more than a bunch of ads. We wanted to bring the experience of the Peter Jackson inspired attraction to life in an unforgettable way, so we put the iconic beast right in the middle of the everyday world. Everyone could then feel exactly what it’s like when a blockbuster movie becomes real.
The stunt won a Bronze Cannes Lion in the outdoor category.