The Best Something for Everyone

The brand needed a new voice, one that didn’t feel judgy or self-righteous. It needed to focus on an authentic love of food and it needed to let people know that it doesn’t matter if you’re vegan, Paleo or an omnivore, whether you like kale or french fries or mochi or you want what you want to be locally sourced. It’s all cool. No matter what you’re into, Whole Foods Market is the place to find the tastiest, healthiest, best version of it. Whatever it is.

Director: Jill