What A Ride
Luxury + Performance
The engineers who built the TLX aren’t just brainiacs in a lab, they’re also real race car drivers who love the thrill of driving and pushing machines to the limit. It’s no surprise that when they forged the TLX, it would have a unique combination of capabilities. Luxury, performance, technology, excitement, the list goes on and on. It’s just about everything awesome in one.
To express the multi-faceted nature of the TLX, our concept was all about juxtapositions, one that used countless bite size elements to sum up an inexplicable driving machine. These building blocks allowed us to build a mobile first campaign that fit any platform.
Directors: William Campbell & Will Johnson
Mobile Innovation
For a campaign about a high performance sedan that changes the rules of the game, we needed the same innovative attitude for every part of it. We didn’t just make the campaign mobile first, we changed how mobile ads worked by developing the first rotational adapting video.
Interactive Canvas
Facebook Canvas allows for a custom microsite within their platform. We used its interactive mojo to let people get a closer look at the TLX and even experience its handling capabilities.
