He’s Never Been This Real

Bigger than a Blockbuster

The promotion of the new King Kong 360 3D ride at Universal Studios Hollywood needed to be more than a bunch of ads, so we brought the experience of the Peter Jackson inspired attraction to life in an unforgettable way. We unleashed the iconic beast in the everyday world and let everyone feel what it’s like when a blockbuster movie escapes from the silver screen.

Bronze Cannes Lion / Outdoor